Williams Company Southeast plans to start work in July on Vineland Pointe, a tourist-corridor shopping complex planned for 447,500 square feet on 64 acres at Interstate 4 and Daryl Carter Parkway.
With frontage spanning Interstate 4, the project is expected to be a gateway-style development competing with the retail sector in the Disney area.
New York-based O’Connor Capital Partners is developing the project, which is a half mile from Orlando Vineland Premium Outlets. Plans submitted to the county include a phased approach. The initial phase would include “off-price” stores such as Ross and Marshall’s, said Peter Bergner, president of O’Connor Property Management.
The center aims at more than tourists, he added.
““Everybody talks about 66 million visitors a year in Orlando but, if you really look at the residential with Pulte building across the street and new schools coming on line, there is a lot of residential opening in the south part of the county,” Bergner said.
Vineland Pointe is being designed by Eleven18 Architecture, Orlando. The project engineer is Harris Civil Engineers LLC, Orlando. Construction is slated for completion in 2018.
As planned, Vineland Pointe will be larger than The Crosslands shopping complex — a development by the O’Connor group. Williams Company also built that center, which is on West Osceola Parkway. Retailers there include: Academy Sports, Marshalls & Home Goods, and Fresh Market.